Self-Service Business Intelligence (BI) Market Forecast 2024-2033

 Overview and Scope

The self-service business intelligence (BI) market consists of revenues earned by entities by providing services such as data visualization, data exploration, data integration, and self-service data preparation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Sizing and Forecast
The self-service business intelligence (BI) market size has grown rapidly in recent years. It will grow from $8.47 billion in 2023 to $10.02 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to the growing adoption of work from home, increasing in the adoption of self-service bi software, the rising government initiative to digitalize the financial and retail sector, and the rise in requirements of business users for self-service dashboards.



The self-service business intelligence (BI) market size is expected to see rapid growth in the next few years. It will grow to $19.70 billion in 2028 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to a rise in requirements of business users for self-service dashboards, growing demand for real-time insights, growing cloud adoption, rising government initiatives to digitalize the financial and retail sector, and growing demand for real-time insights. Major trends in the forecast period include production innovation, integration of automation solutions, technological advancements in BI tools, and collaborations and partnerships.

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Segmentation & Regional Insights
The self-service business intelligence (BI) market covered in this report is segmented –

1) By Type: Software, Services
2) By Business Function: Finance, Marketing, Sales, Operations And Human Resources
3) By Deployment Model: On-Premises, On-Demand
4) By Application: Fraud And Security Management, Sales And Marketing Management, Predictive Asset Maintenance, Risk And Compliance Management, Customer Engagement And Analysis, Supply Chain Management And Procurement, Operations Management, Other Applications
5) By End-User Industry: Banking, Financial Services And Insurance (BFSI), Information technology(IT) And Telecommunication, Healthcare, Transportation And Logistics, Retail And E-Commerce, Media And Entertainment, Government And Defense, Manufacturing, Other End User Industries

North America was the largest region in the self-service business intelligence (BI) market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service business intelligence (BI) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
Growing penetration of e-commerce is expected to propel the growth of the self-service business intelligence (BI) market going forward. E-commerce refers to the online business model facilitating the exchange of goods and services through the Internet. The growing penetration of e-commerce is driven by convenience, expanding internet access, and shifting consumer preferences towards online shopping. Self-business intelligence tools enhance the operational efficiency of e-commerce activities, increase profitability, and offer real-time dashboards that provide immediate insights into business performance, enabling quick decision-making. For instance, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the first quarter of 2024, after adjusting for seasonal variation, reached $289.2 billion, marking a 2.1 percent (±0.7%) increase compared to the fourth quarter of 2023. Therefore, the growing penetration of e-commerce is driving the growth of the self-service business intelligence (BI) market.

Key Industry Players
Major companies operating in the self-service business intelligence (BI) market are Amazon.com Inc, Google LLC, Microsoft Corportaion, International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute Inc, Tableau Software LLC, ZOHO Corporation Pvt Ltd, Alteryx Inc, MicroStrategy Inc, Cloud Software Group, Qlik Technologies Inc, Domo Inc, Sisense Ltd, ThoughtSpot Inc, Pyramid Analytics, Yellowfin International Pvt Ltd, AnswerRocket, TARGIT AS, Dundas Data Visualization Inc, Datapine GmbH , Birst Group Inc, Power BI

The self-service business intelligence (bi) market report table of contents includes:


1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
.
.
.
27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis


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