QR Code Channel For Mobile Marketing Market Forecast 2024-2033

 Overview and Scope

The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Sizing and Forecast
The QR code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $36.03 billion in 2023 to $48.18 billion in 2024 at a compound annual growth rate (CAGR) of 33.8%. The growth in the historic period can be attributed to increased use of mobile applications, increased popularity of mobile marketing, increasing digitalization and accessibility of internet services, and increasing conversion rates and offerings.



The QR code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $155.46 billion in 2028 at a compound annual growth rate (CAGR) of 34.0%. The growth in the forecast period can be attributed to rising awareness of QR codes, rising demand for mobile marketing platforms, growing demand for interactive marketing, growing need to safeguard user data, and increasing adoption of smartphones. Major trends in the forecast period include technological advancements, product innovations, developing AI integration, innovation in design, technology-driven QR code security, innovation in cross-channel marketing, and developing QR code payment solutions.

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Segmentation & Regional Insights
The QR code channel for mobile marketing market covered in this report is segmented –

1) By Component: Services, Platform
2) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
3) By Vertical: Retail And E-Commerce, Travel And Logistics, Automotive, Banking, Financial Services And Insurance, Telecom And Information Technology, Other Verticals

North America was the largest region in the QR code channel for mobile marketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The increasing use of smartphones is expected to propel the growth of the QR code channel for mobile marketing going forward. Smartphones refer to mobile devices that combine the functionality of traditional mobile phones with advanced computing capabilities. The increase in smartphone usage can be attributed to factors such as the proliferation of affordable devices offering advanced features and functionalities and expanding access to high-speed internet connectivity, driving greater adoption for communication, entertainment, and productivity purposes. QR codes provide a convenient and versatile tool for mobile marketing, allowing marketers to deliver targeted content, promotions, and transactions directly to consumers' smartphones, enhancing user engagement and driving conversions. For instance, in August 2022, according to Iron Source, an Israel-based software company, the number of smartphone users in Japan is projected to reach over 94% of the population, or 115.5 million users by 2027. Therefore, the increased use of smartphones is driving the growth of the quick response code channel for mobile marketing market.

Key Industry Players
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc, Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH

The qr code channel for mobile marketing market report table of contents includes:


1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
.
.
.
27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis


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